A Legacy Business, On Point Content, & Oh yeah, Politics with Media Ace, Catherine Merrill ’91
How do you balance an award-winning lifestyle media brand situated in the heart of D.C.? A tongue-in-cheek approach takes the cake at the Washingtonian where lead stories on the company’s website with over 3 million page views/month include a “2020 Vice Presidential Debate Drinking Game” and “Lifestyles of the Rich and Quarantined.” Our pre-election broadcast will feature Catherine Merrill ’91, CEO and President of Washingtonian Media, for an inside glimpse at how a print publication (Washingtonian Magazine) still captures the eyes of 400,000 readers monthly and charts year over year growth! Merrill will also reveal how she took over the company her father started while maintaining close relationships with her siblings who are not involved in the biz, and the secret to crushing it in a tough town like D.C
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